Problem
Innoboost is a hub for impactful innovation, guiding teams and businesses confidently and swiftly through their circular innovation journey. They are based in the Netherlands but working globally, with colleagues in Europe and Asia. Innoboost is growing and wanted to make a professionalization move in the field of communication.
My solution
I started by drafting a tone of voice document to align all texts and internal documents and provide the rest of the company with guidelines on how to compose texts (including prompts for ChatGPT to help them write personal LinkedIn posts for exposure). Afterward, I worked on updating and aligning the website, rewriting cases, and writing relevant blogs to showcase that Innoboost is up-to-date with the latest trends and developments in the circular economy.
