Problem
Simon van Acht is a freelance UX Strategist who needed a new website. He had hired a designer and asked me to help with a new tone of voice and copy for his website.
![](https://carmenpopescu.nl/wp-content/uploads/2024/02/mock-up-simon-1024x768.png)
My solution
First, we held sessions to figure out what Simon was looking for. Then, I drafted a tone of voice document and wrote all the texts for the website.
![](https://carmenpopescu.nl/wp-content/uploads/2024/02/mock-up-simon-2-1024x709.png)